Search Engine Optimization in Tampa Bay and Beyond! Tampa Bay Search

Peter Kent, Wiley Publishing, 2008
This book is one of our personal favorites and we strongly recommend it to our clients. It demystifies the concepts of Search Engine Optimization and helps our clients understand that the processes and the tools we use to optimize their websites are for real. When our clients are knowledgable about Search Engine Optimization, our job is that much easier!

This book will also help you avoid some of the traps, pitfalls, and scams commonly associated with Search Engine Optimization, and helps you understand that while the the field of SEO certainly has more than its fair share of scam artists - there are proven analytical and mathematical methods for improving search engine rankings (and these happen to be the methods we use!).

One word of caution - don't expect to buy this book and then optimize your own website right away unless you are a fairly experienced web developer. In the author's own words (on page 2):

"I have to assume...you know how to: set up a web site, create web pages, load those pages onto your web server, & work with HTML (hyertext markup language), the coding used to create Web pages"

You will also need access to keyword analysis tools and be familiar with statistical analysis and algebra in order to use many of the methods explained in this book.

If this is all Greek to you, some of the book will be as well - but this book is still an awesome intoduction to the field of SEO!

In short:

This book tells you what to do, but it doesn't tell you how to do it!

This is to be expected because SEO professionals all have their own techniques, tools, and formulas, and (for obvious reasons) don't like to share them! Luckily, you have us right here in your own back yard, and we can do the number crunching for you! Check our our Services page.

Search Engine Optimization for Dummies is broken down into the following chapters:

1. Surveying the Search Engine Landscape
2. Your One-Hour Search Engine-Friendly Web Site Makeover
3. Planning Your Search Engine Strategy
4. Making Your Site Useful and Visible
5. Picking Powerful Keywords
6. Creating Pages That Search Engines Love
7. Avoiding Things That Search Engines Hate
8. Dirty Deeds, Done Dirt Cheap
9. Bulking Up Your Site - Competing with Content
10. Finding Traffic Via Geo-Targeting
11. Getting Your Pages into the Search Engines
12. Submitting to the Directories
13. Buried Treasure - More Great Places to Submit Your Site
14. Using Link Popularity to Boost Your Position
15. Finding Sites to Link to Yours
16. Even More Great Places to Get Links
17. Using Shopping Directories and Retailers
18. Paying Per Click
19. Ten-Plus Ways to Stay Updated
20. Ten Myths and Mistakes
21. Ten-Plus Useful Things to Know

Order a copy today!

www.SearchEngineWatch.com
In their words:

"Search Engine Watch (SEW) provides tips and information about searching the web, analysis of the search engine industry, and help to site owners trying to improve their ability to be found in search engines".

In our words:

If you are a hard core SEO junky, or just a small business owner trying to get a leg-up in the often baffling field of Search Engine Optimization, don't miss Search Engine Watch, a collection of professionally-written articles related to Search Engines in general, and Search Engine Optimization and Marketing in particular!

http://www.freemarketingzone.com
Free Marketing Zone is an Internet Marketing Blog
that offers internet marketing tips and website promotion resources.